Blogging can be a rewarding experience for both you and your audience, but only if you can cultivate effective blogging habits. Whether you run a personal or company blog matters not; your goal is to enrich the readers’ lives with some new insightful content every now and then, while you grow your brand and win enough trust to sell to them. To be able to achieve this, your content must be top quality – but there’s more.
1. Write richer content
The main reason you receive visitors for your blog, lest you forget, is because you provide them with useful, educative content. And now you must go a step further to enrich your content. Ensure your posts are thoroughly researched if need be, and provide links to authoritative sources to back up any claims you make. The audience will not only believe you but thank you as well for being so resourceful.
Good content, however, doesn’t end with the text. You’ve seen bloggers today enhancing their posts with infographics, charts, images, video, and even audio clips. The aim is to stir up the different senses of the audience to make your content livelier. Give them more reason to visit your blog. And as a by the way, avoid stock photography. It looks lame.
2. Optimize for SEO
Take advantage of the fact that you are in complete control of developing and maintaining your site to optimize every blog post for search engines. You may not realize how a few SEO habits – if you make them routine – can make such a difference in your push for more search engine visibility.
The following is a quick checklist of the SEO practices you should practice adherence to:
- Include the main keyword in the title of the post. Subtitles may feature secondary keywords for further optimization.
- Sharing some link juice doesn’t hurt. Don’t make the links in your blog nofollow; share the link love, and you might just get that love back. You’ll also be helping Google know more about your site.
- Longer posts – studies carried out by many SEO experts have established that longer posts have more credence with search engines.
- Social sharing – add share buttons to your content and be the first to share every post you write. Social signals are now a part of SEO.
- Add alt tags text for your images
- Minimize page load time by compressing your image files (and avoiding cheap hosting)
3. Be authentic
Every blogger builds their blog around a certain “voice” that they project, and it is that voice that the audience connects to. You can’t, and you shouldn’t fake it. As a blogger, you must try to find your style and establish it from the start. Let the audience grow with you as you too learn along the way. If you try sounding different from what they’re used to, they’ll wonder about who you really are. So try to maintain that personal voice from the start regardless of what you’re blogging about. It will always sound authentic.
4. Find consistency
Many bloggers continue to fail in this regard and you wouldn’t want to join the same pile. Always keep your audience hooked by remaining consistently relevant. That means you must find a posting frequency that is most appropriate to you and keep at it. It’s entirely up to you, whether you’ll be posting once a day or twice a week. The truth is that different blogs have different content needs, but the predictability of your posting can help the audience have something to look forward to sometime in the week.
5. Make it about your audience
No one wants to come to your blog to read your musings about you or your company. Blogging is always about the audience. Put them first. Unless you run a story blog, a greater percentage of your posts should be on topics that can help the audience with some new information or actionable advice. Deliver first, before you can get the chance to pitch your business at some point.
Also try as much as you can to respond to your readers’ comments. Readers always appreciate when the writer responds to their questions or even acknowledges their opinion. This not only fosters more meaningful relationships with the audience but also encourages them to leave a comment next time. Wouldn’t you feel the same way too?
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